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In many Native American cultures, particularly the Navajo and Iroquois, the bluebird is a guardian spirit whose presence signals protection and the arrival of good fortune.

Blubird is a concept designed during a one-week hackathon in San Francisco iTrek in collaboration of Shenkar College, UDEM and Cornell Tech

The challenge: address a real, life-threatening gap in emergency infrastructure — and build a product that could actually work.

You get an alert, now what?

No directions. No nearest shelter. No route. 

This isn't a rare edge case — it's how every major emergency notification system works today.

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'Just a Pinch' is a mobile application designed to bridge the generational gap through the shared language of cooking. The project stems from the idea that the best recipes aren't found in books, but in the hands of older generations - where measurements are "by the eye" and techniques are passed down through stories. 'Just a Pinch' connects elderly mentors with young enthusiasts, creating a space where culinary traditions are preserved and human connections are forged.

The platform's workflow addresses the elusive nature of "Grandma’s recipes." Initially, recipes are uploaded with only general ingredients and a "pinch" of intuition. It is only through a 1-on-1 cooking session that the young user helps translate these intuitive methods into precise measurements. This collaborative process transforms a vague memory into a documented legacy, ensuring that the soul of the dish remains intact while becoming accessible to all.

UX/UI

2026

Just a pinch

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