In many Native American cultures, particularly the Navajo and Iroquois, the bluebird is a guardian spirit whose presence signals protection and the arrival of good fortune.
Blubird is a concept designed during a one-week hackathon in San Francisco iTrek in collaboration of Shenkar College, UDEM and Cornell Tech
The challenge: address a real, life-threatening gap in emergency infrastructure — and build a product that could actually work.
You get an alert, now what?
No directions. No nearest shelter. No route.
This isn't a rare edge case — it's how every major emergency notification system works today.
Blubird is a life-saving OS feature designed to bridge the critical gap between receiving an emergency alert and taking immediate, effective action during natural disasters. The project was developed during an international hackathon in collaboration with Cornell Tech and UDEM, where I was selected to represent Shenkar College in a multidisciplinary team of engineers and designers. Tasked with solving real-world challenges in disaster management, our team investigated the "paralysis of information" - a state where people are aware of risks but have no clear path to safety.
The project moves beyond static, one-way government warnings by integrating real-time, actionable navigation directly into the mobile operating system. By unifying geolocation data, flood maps, and internal barometers, Blubird guides users through precise, high-resolution evacuation paths. Developed through the combined expertise of Israeli and Mexican designers alongside tech specialists, the result is a language-agnostic, crisis-ready interface that transforms a moment of panic into a clear journey toward safety.
UX/UI
2026
Blubird