In many Native American cultures, particularly the Navajo and Iroquois, the bluebird is a guardian spirit whose presence signals protection and the arrival of good fortune.
Blubird is a concept designed during a one-week hackathon in San Francisco iTrek in collaboration of Shenkar College, UDEM and Cornell Tech
The challenge: address a real, life-threatening gap in emergency infrastructure — and build a product that could actually work.
You get an alert, now what?
No directions. No nearest shelter. No route.
This isn't a rare edge case — it's how every major emergency notification system works today.
"Station" is a fictional mobile record label that appears and disappears across Southern Tel Aviv - sometimes on a rooftop and sometimes between crates in an alley. It’s a listening space, a pop-up music event, and a home for local collaborations with small producers - like handmade alcohol, candles, or ceramics.
The identity was designed to feel rushed yet thought-out. Music is categorized by vibe - not artist. The visual system includes a stamped logotype, handwritten crate labels, printed tasting menus for live listening sessions, an event poster, and a tote bag featuring a collection of icons that reflect Station’s world: sound, place, texture and mood. The Instagram feed acts as a live signal - combining sound, symbols, and shifting moods to announce each pop-up as it appears across the city.
Branding
2025
Station